6 Feb 2017

How Unopiù Ushers Italian Riviera Into the Home

If there is ONE catalogue release that fills me with both excitement and anticipation, Unopiu's catalogue is it. Year upon year it comes up with a feast for the eyes, as much in terms of innovative product design and quality of materials, as in the photographic style and select photoshoot locations of geographical and architectural interest (Italian lakeside, Tuscany and seaside as appetizers, anyone?). We are talking the stuff of glossies, so if you happen to be an Architectural Digest aficionado, Unopiù is of that sleek calibre.

Therefore no dreaded dingy studio with zero art direction and snapshots on the cheap here! Everything is carefully thought out in its minute detail, and to the highest spec, from the products to the catalogue layout and quality of the paper itself. Talk about immersive experience, you got it right here at Unopiù!

Of course the catalogue's aim is not to detract, distract or deflect from the product ranges themselves. This is a retail company after all. The marketing material enhances what is to be expected when you shop from a place like Unopiù. Expect no-negotiable quality: weatherproof garden furniture, sturdy pergolas, homeware pieces that are made to stand out, and ingenious carports and greenhouses that become one with their surroundings.

All is delivered in style and originality and Unopiù shows us how it's done. I might be French and credit a little patriotic excellence in arts and design to my country where credit's due, there is however nothing like Italian design to tone that French chauvinism right down! Design italiano e bellissimo!



Source: All photography by Unopiù.

No comments:

Post a Comment