Self-confessed "tortured artist, rogue scientist and international playboy"
Alex Varanese is on a mission: to revisit the late 1970s with four staples of our modern-day technology, MP3 player, laptop computer, mobile phone and hand-held video game system, taken through a digital once-over with a resolute 1970s resonance; the kitsch optical twist and the copy tone lend a futuristic connection to the past by taking it off a tangent, almost like a visionary reinterpretation of vintage without complacency, which makes it a compelling project in a crazy professor sort of way!
Source: All illustrations by
Alex Varanese, and part of his '
ALT/1977: We Are Not Time Travelers' 14-piece series project:
(1) ALT/1977 Pocket Hi-Fi print ad,
(2) ALT/1977 LapTron 64 print ad,
(3) ALT:1977 MobileVoxx print ad, and
(4) ALT:1977 Microcade 3000 print ad.
No comments:
Post a Comment