20 Feb 2015

The Hamptons Lifestyle with Aerin Lauder

Aerin Lauder might have inherited her grandmother Estée's surname, she has nonetheless carved a first name for herself (and in capital letters!) above and beyond the beauty counters and her remit as Estée Lauder's Global Creative Director (now Style & Image Director). She is an icon of East Coast elegance and sobriety of style, which the French in the know would aptly qualify of "bon goût" (good taste), with no fashion faux-pas or brash and erratic statements. Her lifestyle is measured and poised and timeless, with spot-on style decisions and loving consideration for heirloom pieces and heritage. Her brand, Aerin, launched in 2012 and positions itself within the global luxury lifestyle market.

Aerin has been on Mirabelle's radar for a few years now and it was high time to pay tribute to a young lady my generation who chose to make a career rather than sit back and capitalise on grandma's dynasty and legacy and play the wallflowers on the Lauder façade, overshadowed by its weighty limelight. Aerin stepped into the limelight for herself and has been stamping her mark on a wide array of areas under the World of Aerin umbrella, including a concept store in Southampton, NY. By becoming a staple of home design and lifestyle magazines, Aerin has demonstrated that beauty goes way beyond the realm of skindeep and cosmetics.



Sources: (1-2) Aerin's Manhattan offices were designed by Jacques Grange. (1) Office desk detail, part of the Office Studio Tour, photography originally sourced by Mirabelle from Erika Brechtel. (2) The entrance hall features a Paul Lange work. (3) Lineham Table Lamp in Alabaster ($714.00), part of the Aerin Furnishings collection. (4) 'The Ultimate Vanity' (as described by Aerin herself), features her sumptuous range of beauty products. (5) Aerin's beauty products take pride of place in her Southampton NY concept store. (6) Aerin's Rose de Grasse fragrance, presented by the lady herself (screen capture). (7) Rose de Grasse Parfum Spray ($185.00), part of the Aerin Beauty collection. "The hundred-petaled Rose Centifolia, hand picked in Grasse - the French capital of perfumery since the 16th century - is at the heart of this meticulously crafted fragrance. Enhanced by Rose Otto Bulgarian and Rose Absolute, and given further depth by warming Musk, this alluring scent perfectly captures the flower that symbolizes beauty and femininity." (8) Footed Deco Large Bowl ($425.00), part of the Aerin Entertaining collection. (9) Porcelain Gardenia ($150.00), part of the Aerin Home Decor collection. (10) East Coast beach babe of the stylish kind, Aerin features on the Summer Fashion 2013 edition of Hamptons Magazine. (11) "Beauty is the best incentive to self-respect." (Estée Lauder), from Aerin Lauder's book 'Beauty At Home', published by Random House in October 2013, page screen-captured by Mirabelle. (12) The Lauder family country home in East Hampton features an English knot garden. Landscape design by Perry Guillot. Photography attributed to Elle Decor (not formally authentified).

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